When looking at the climate of the current marketplace it is apparent that every business should have social media as part of their marketing strategy. On Facebook alone, there are 40 million active small business pages. If you are not using social media you are losing the chance to gain visibility and surpass competitors.
But the question is, does your business really need a social media manager? I think the answer is yes, read on to find out why.
Reason No. 1 - No One Can Be An Expert In Everything
We are all human and no one can be an expert at everything. Even if you do have the knowledge and skill to navigate professional social networking, do you have the expertise to know how to optimize your social media presence?
Reason No. 2 - Social Networking Is Extremely Time Consuming
Navigating professional social networking and maintaining multiple social media accounts is going to consume your time. Do you have the time and capacity to create new content, respond to inquiries promptly, take advantage of interactions as they happen, and stay up to date on trends as they change daily? If not, a social media manager might be a good option for you.
Reason No. 3 - Gives You The Means To Consistently Engage Customers
Social media is more than numbers. Social media allows businesses to engage with customers anytime in the day from anywhere in the world. Having someone dedicated to engaging and building relationships with your customers and viewers to earn their trust and loyalty is very important.
Reason No. 4 - Having A Solid Social Media Strategy Put Into Place Gives You An Advantage
Part of a successful marketing strategy is a social media strategy. Even though there are a lot of businesses on social media there are still many businesses that have yet to build their presence or they have taken the wrong approach. By hiring a social media manager, you can gain a competitive edge, establishing yourself, and beginning to capitalize on an audience that competitors have yet to discover.
Reason No. 5 - Grows Your Business As A Whole
Having a solid presence on social media will grow your business as a whole. A social media manager can help you to stay ahead of the trends, represent your business online, give your business a social voice, attract new customers, keep current customers engaged and build their loyalty, and establish your business as an authority in your market.
Those are just five of the reasons I think your business could benefit from having a social media manager.
What do you think after reading, do you agree and think your business really does need a social media manager?